Built for Turf Installers

Your Turf Installs Are Incredible. Your Lead Flow Shouldn't Be a Guessing Game.

You install turf. We manage your lead-generation campaigns on Facebook and Instagram.

Estimate Your Water Savings

See how much you'd save by switching to artificial turf. Free calculator inside.

Calculate My Savings

You Didn't Start a Turf Business to Become a Marketing Expert

Referrals Dry Up

Word of mouth is great when it's flowing. But you can't plan a business around "maybe someone will mention us."

Boosted Posts Burn Cash

You hit "Boost" on Facebook, spend $200, and get likes from people three states away. Sound familiar?

Lead Services Disappoint

Thumbtack and HomeAdvisor send you the same lead they send five other installers. You're competing before you even pick up the phone.

Some months the phone rings nonstop. Other months? Crickets. That inconsistency isn't just stressful. It makes it impossible to plan, hire, or grow. You deserve better than feast or famine.

The average turf job is worth $5,000 to $15,000. One missed month costs you.

The Southwest Turf Market Is Exploding.

Cities across Arizona, Texas, Nevada, and California are pushing homeowners away from natural grass. Homeowners are searching right now. Your competitors are still relying on Yelp and referrals.

How We Turn Scrolling Homeowners Into Booked Estimates

We built something specific for the turf industry.

1

Targeted Ads

We reach homeowners in your service area who are already thinking about turf.

2

Water Savings Calculator

They plug in their yard size and water costs. They see real savings.

3

Pre-Qualified Leads

Homeowners can review estimated water savings and request a quote.

4

You Close Deals

Names, phone numbers, yard details, and estimated savings for your review and follow-up.

Why This Works Better

Our calculator creates a micro-commitment. Homeowners invest 60 seconds and see real dollar savings. That shift from browsing to buying intent is what turns clicks into calls.

See How Much Your Customers Could Save

This is the tool we put in front of homeowners. Try it.

$0 Annual Water Savings
$0 Monthly Savings
0 Years to Pay Off Turf
A typical homeowner saves big by switching to turf.

We run ads that show homeowners this exact calculation. Then we send the leads to you.

Here's What You Get When You Work With HappyLocal

Done-for-You Facebook + Instagram Ads

Water Savings Calculator Funnel (Custom for Your Area)

Pet-Friendly Yard Transformation Campaigns

Weekly Reporting You Can Actually Understand

A Dedicated Account Manager

Month-to-Month (No Contracts)

Want the Full Playbook? Download It Free.

The 2026 Turf Installer's Guide to Lead Generation. Practical guidance on campaign setup, creative, and follow-up.

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Simple, Transparent Pricing

Starter

$2,000/mo

Solo operators ready to grow

  • 2 ad campaigns
  • Water Savings Calculator Funnel
  • Monthly performance reports
  • Email support
Get Started

Dominate

$4,000/mo

Multi-crew operations going big

  • Unlimited ad campaigns
  • Water Savings Calculator Funnel
  • Market exclusivity in your area
  • Weekly reports + strategy calls
Get Started

All plans include the Water Savings Calculator Funnel. Ad spend is separate and recommended based on your market.

Common Questions

Lead timing and volume vary by market, budget, creative, and campaign performance.
It's a custom tool we build for your ads. Homeowners enter their yard size and water bill. Homeowners can review an estimated water saving and request a quote.
We typically recommend $1,500 to $3,000 per month in ad spend depending on your market and goals. That's separate from our management fee. We'll give you a specific recommendation during your strategy call based on your service area and competition.
All our plans are month-to-month. No long-term contract is required.
We only work with turf installers. That's it. We're not juggling dentists, roofers, and plumbers. Every ad, every funnel, every piece of copy is built specifically for the artificial turf industry.
That's really common. Most turf businesses who "tried Facebook ads" either boosted posts (which doesn't work) or hired a generalist agency that didn't understand the industry. Our approach is completely different. The Water Savings Calculator funnel pre-qualifies leads before they ever reach you. It's not just ads. It's a system.