Every result below came from the same system: a Water Savings Calculator funnel built exclusively for turf installers in the Southwest.
These are real campaign outcomes. Company names are anonymized to protect client privacy.
"We went from 4 installs a month to 12 in the first 90 days. The leads already know what turf costs and they're ready to move. It's a completely different conversation."
"I was spending $3,000 a month on HomeAdvisor leads and closing maybe 2. HappyLocal sends me 30+ leads a month and I'm closing 8 to 10. Do the math."
Las Vegas is HappyLocal's best-performing market. Water restriction laws in Southern Nevada create extremely high homeowner intent — they're already researching turf when your ad appears. The Water Savings Calculator works especially well because the math is so compelling ($1,200–$2,400/year in water savings is the average result).
"The water savings calculator is genius. By the time someone calls me, they've already convinced themselves. I just show up and measure the yard."
Aggregated results across campaigns — turf installers only, Southwest US + Texas.
Homeowners enter yard size + water bill. They see exactly how much they'd save with turf. Self-qualified before they ever contact you.
Turf-specific creative targeting homeowners with large yards, high water bills, and in heat-stressed markets. Built on 100+ campaign iterations.
Every lead gets a text within 60 seconds. 98% open rate. Installers who call within 5 minutes close 4x more than those who wait an hour.
Every lead goes to one installer per market. You're not bidding against 5 competitors like on Thumbtack or HomeAdvisor.
Book a free 15-minute strategy call. We'll audit your market, show you competitor data, and project how many leads we can generate for your area.
Book Your Free Market AuditNo contracts. No commitment on the call. Just data.
Results shown are from actual HappyLocal campaigns. Individual results vary based on market, ad budget, response time, close rate, and other factors. Company names have been anonymized to protect client confidentiality. Past performance does not guarantee future results.